L&G brings in Limited Space as its media partner for digital out-of-home (DOOH) expansion in UK

L&G has appointed Limited Space as media partner for a digital expansion initative within its retail and leisure portfolio.

The tie up will see Limited Space exclusively manage a large scale roll-out of digital media assets across 50 UK schemes in the L&G portfolio and includes 107 new D6 DOOH screens installed across the network as well as two premium large format landscape screens.

The initial phase of the roll-out, set to be live and operational from Q1 2025, will focus on three of L&G’s flagship shopping centres including Beacon Centre, Dolphin Centre, and Jackson Square, with a remaining network of retail and leisure parks scheduled to follow. Once complete, the 30 schemes will form one of the largest and most advanced digital networks within the UK’s retail and leisure sectors.

Denz Ibrahim, Head of Futuring & Place at L&G, says: "Our priority is ensuring our assets are future fit, relevant, and responsive. Digital integration is pivotal in transforming the consumer experience, and this partnership marks a significant stride in our mission to create dynamic, customer centric spaces. It will enhance value across multiple dimensions by diversifying experiences and revenue streams for our three key stakeholders: occupiers, consumers, and investors.” 

“Limited Space has a proven track record of delivering effective media solutions that resonate with audiences. Their expertise in introducing new and exciting advertisers into the market perfectly aligns with our ambitions to continually promote our destinations as relevant and desirable spaces where consumers and brands can connect in meaningful and positive ways.”

Matt Carroll, Co-Managing Director at Limited Space, comments: "This partnership is a landmark moment for Limited Space as we continue to innovate and increase our digital reach across the retail and leisure sector.”

“We are thrilled to be leading the transformation of these spaces and bring our expertise into the new environments included in L&G’s significant portfolio. The partnership will bring new, bold and impactful advertising opportunities to brands, offering greater visibility and engagement with some of the UK’s most sought-after audiences."

Matt Gordon, Co-Founder & Director at Limited Space, says: "For over 20 years, Limited Space has been solely dedicated to the retail destination space, pioneering innovative media solutions that enhance both the customer experience and brand engagement.”

“This latest expansion with L&G is an important step in further diversifying our portfolio as we continue progressing our strategic growth plans through 2025 and beyond, looking to shape the future of destination media and solidify our position as market leaders in the space.”

Limited Space’s investment will expand the business’ digital portfolio into outdoor retail and leisure parks for the first time. This move is supported by a recent multi-million-pound investment from DVC Capital, designed to accelerate the growth of Limited Space’s portfolio and drive further innovation and market leadership in the OOH advertising sector.

2025 RTIH INNOVATION AWARDS

Digital solutions will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.