Uber Direct agrees on-demand delivery tie up with London-based florist Floritta following test period

Uber Direct, Uber’s white label delivery solution, has agreed a partnership with London-based florist Floritta.

This follows a test period, which saw Uber Direct provide support during one of Floritta’s busy periods of the year - Mothers’ Day and Easter. A scalable solution, Uber Direct’s delivery service will now enable Floritta to meet on-demand and pre-scheduled needs for bouquets, hampers, balloons and gift sets throughout the year.

The arrangement will provide Floritta with access to the same technology and courier network that supports Uber Eats – providing customers with both fast delivery and real-time tracking. 

Oleksandra Kosharna, Director at Floritta, says: “Customer expectations have grown. The anticipation is that flowers and gifts should arrive just as fast as when someone orders food. When customers send something special to people, they also want to choose the precise time it arrives. Uber Direct gives us the capacity to do that.”

“We have previously trialled other ways to achieve this, but we’ve found Uber Direct to be the most robust, scalable solution. Following a successful test period over Mother’s Day and Easter, we were pleased to agree this partnership that will help us reach our long-term ambitions for the business.”

Mia Yamaguchi, Retail Development Lead at Uber Direct UK & Ireland, says: “We’re excited to welcome Floritta as our latest partner in a sector where interest in on-demand delivery is blooming. Interest in rapid flower delivery is evident in the UK. This follows a similar pattern to the demand for last minute gifting that we are also seeing in France, where we also work with a number of florists." 

“Based on the insights from recent consumer research, it’s also clear the demand for rapid delivery is a trend that is only set to grow, and it will be the industry leaders that are able to provide rapid, reliable delivery that stand to gain the advantage.” 

2025 RTIH INNOVATION AWARDS

Rapid delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.