Uber Direct inks deal with Inovretail and Flower Station to deliver across London in time for Mother’s Day

Inovretail, Uber Direct, and Flower Station have teamed up to assist Londoners in sending gifts, regardless of the occasion.

At the core of this partnership is Inovretail's Seeplus fulfilment management platform, which combined with Uber Direct's courier network, enables Flower Station to offer customers a fast same-day delivery option until shortly before store closure. 

This initiative ensures that Flower Station is well equipped to manage high demand periods with ease, enhancing the customer experience by offering real-time tracking and 24/7 support through Seeplus and Uber Direct.

Inovretail's Seeplus platform optimises the allocation of orders. It takes into account factors such as geographical location, store capacity, and inventory levels, allowing Flower Station to pick, pack and prepare orders for delivery within 30 minutes to meet the demands of various gifting occasions throughout the year.

To celebrate the launch of the service, Flower Station is offering a free “Let’s Spiral Course” from the Flower School Online (worth £35) with every order purchased with code FSINOV25. This is an exclusive offer, valid until 23:59 Sunday 30th March.

Mia Yamaguchi, Retail Development Lead at Uber Direct, says: “Speed is of the essence for retailers like Flower Station as gifting can be time sensitive. This need is even greater around special occasions, where the orders keep coming in right up until stores close with last minute purchases.”

“As we look ahead to high volume gifting dates, such as Mother’s Day, we can see that our solution can help more businesses across a host of industries in the UK, with rapid deployment available even during peak times.”

Trond Kongrød, CEO at Inovretail, says: “This collaboration is a testament to our belief in using technology to streamline and enhance the gifting process. The seamless integration of Seeplus with Uber Direct and Flower Station’s offerings marks an important step in modernising the way we think about gifting, breaking free from the constraints of seasonal peaks.”

David Cohen, CEO and Founder at Flower Station, says: “We are thrilled that thanks to Seeplus and Uber Direct we can scale up our delivery to our London customers. We know our customers like to send spontaneous gifts, and this solution means they have an even longer window and faster delivery to show someone they care - whether it’s a loved one, friend or even a last minute gift for themselves.”

2025 RTIH INNOVATION AWARDS

On demand delivery will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.