US home improvement retailer Busy Beaver gets onboard with AI powered Zipline and Onebeat tie up
Onebeat, an AI driven inventory optimisation platform, and Zipline, a retail execution and communication specialist, have announced a strategic integration offering, the pair say, “a connected system that ensures smart inventory recommendations are understood and acted on by store teams, at speed and at scale”.
"Forecasting isn’t enough anymore. Retailers need to be able to leverage the real-time, store-specific data already available to them. More importantly, they need the tools and capability to act on that data quickly and consistently - that’s what this partnership delivers," says Yishai Ashlag, CEO and Co-Founder at Onebeat.
"By connecting Onebeat’s dynamic AI driven inventory decisions with Zipline’s execution platform, we’re closing the loop between insight and action and empowering retailers to move faster, perform better, and stay ahead of demand.”

Busy Beaver, a home improvement retailer with more than 19 locations across Pennsylvania, Ohio, and West Virginia, adopted the integration to optimise store-to-store inventory transfers. By connecting Onebeat’s real-time recommendations to actionable tasks in Zipline, it says it streamlined product moves between store, reducing excess stock while ensuring customers find what they need on the shelves.
“With Onebeat and Zipline working together, we’re not just identifying transfer opportunities - we’re actually getting them done at the store level, quickly and correctly,” says Adam Gunnett, Director of IT & Business Intelligence at Busy Beaver. “It’s a game changer for us because it connects our strategy directly to the frontline in a way that’s simple and actionable.”
“We believe that store execution is everything,” says Melissa Wong, CEO and Co-Founder at Zipline. “This integration gives retailers the agility to act on real-time data in the flow of day-to-day work so they can move faster. It’s about connecting strategy to the frontline so teams can execute with consistency, even as conditions change.”
2025 RTIH INNOVATION AWARDS
AI will be a key focus area at the 2025 RTIH Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
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