MySupermarket selects Nielsen Brandbank for GSK initiative
MySupermarket is to adopt Nielsen Brandbank’s Connect service for a selection of GSK’s products. This will enable it to provide more engaging and informative content on product pages, including video, additional marketing copy and high-resolution lifestyle images.
Olivia Babbington, Sensodyne Brand Manager at GSK, comments: "We’re intrigued and excited by the opportunity to publish rich brand content to our online product pages. We see this as another medium through which we can engage with MySupermarket’s shoppers, differentiate our brand and get a greater return on our marketing investment by making full use of our brand assets."
MySupermarket’s CEO Gilad Simhony adds: “We’ve known for a long time that content powers purchasing journeys in e-commerce and retailers are only just beginning to tap into the potential of rich product content online. MySupermarket’s smart assistant Metrico and consumer site empower brands to leverage their e-commerce performance by tracking and testing content and other variables to keep their strategies sharp and their ROIs high.”
MySupermarket first worked with Nielsen Brandbank in 2012, when it was selected to provide content for the thousands of FMCG products available on the site. MySupermarket claims that it saves its customers on average 30% on every grocery shop, through its provision of transparent pricing, promotion and product information.