Asia e-tailers to showcase Best of British
Three China and Hong Kong based e-tailers – ttHigo, Goxip and MyMM – are set to promote British goods on their platforms via free banner advertising, the result of a deal by the Department for International Trade.
164 British brands in fashion, beauty, homeware and general consumer merchandise will benefit from this initiative, including Victoria Beckham, Vivienne Westwood, Waitrose and Wool and the Gang. The week-long campaign will be timed to coincide with the upcoming GREAT Festival of Innovation in Hong Kong (21st-24th March), which will showcase the best of Britain to Asia.
“We are delighted to be supporting an event which demonstrates UK excellence and seeks to drive future prosperity for UK exporters by strengthening trade links between the UK and Asia,” says John Steere, President at MyMM.
Gudrun Wurm, Founder and Director of Little Butterfly London, comments: “Asia has been a fantastic market for us – consumers there really appreciate that our products are made in the UK, are high quality and organic certified. We currently sell our products on various platforms including MyMM’s mobile commerce app and we are delighted to be receiving increased brand awareness through the UK Government’s GREAT Campaign. We look forward to seeing more traction as a result of the advertising.”