Fashion Bunker deploys Nosto A/B Testing & Optimisation tool
Fashion Bunker has adopted new technology from Nosto as it looks to boost its e-commerce personalisation strategy.
The A/B Testing and Optimisation (ABTO) solution allows companies to try out personalised product recommendations and content such as banner images, headlines and copy across any number of pages - on desktop and mobile.
“Thanks to the A/B Testing & Optimisation tool, we have managed to gather actionable insights on how different segments of customers respond to different variations of a product recommendation slot,” says James Brown, Head of E-commerce & Digital at Fashion Bunker.
“This has allowed us to further think on how we can better personalise shopping experiences for some lifecycle segments who have already ordered from our online store. More precisely, it has allowed us to adjust messaging, and our overall tone of voice across channels, to better fit each segment’s needs.”
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