Feelunique delivers first phase of ingredient transparency project

Feelunique says that it has become the first European multi-brand beauty retailer to offer ingredient transparency functionality for consumers, working in partnership with Evrelab.

“The initiative is called Beauty Decoded, and it is our first step towards providing a fully transparent and educational shopping experience for beauty consumers,” Jennifer Roebuck, Chief Marketing Officer at Feelunique, said in a LinkedIn post.

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This is one of various initiatives launched during 2019 as the pureplay focuses on sustainable shipping, market-leading payment methods, sustainable products and a content-led shopping experience.

“Ingredient transparency is one of the fastest growing trends in beauty, so we are thrilled to deliver the first phase of this project. By early 2020 our entire product catalogue will feature ingredient information along with a list of other exciting consumer-focused features around allergies, regime building, complexion services and more,” Roebuck added.

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