Mel B hits out at Tesco over Clubcard Plus ad

12 Nov

Mel B has slammed Tesco after an image of her was used in a Clubcard Plus advert, seemingly without her prior knowledge.

The Spice Girls star, whose real name is Melanie Brown, posted an image on social media, taken at a bus stop. This showed her in a leopard print catsuit, accompanied by the text: ‘Stop right now. You get 10% off two big shops a month for £7.99’ and ‘Thank you very much’, in a reference to the 1998 hit Stop.

The ad was part of a Tesco campaign that features cultural references from the past 100 years for its 100th anniversary, with the tagline: "Prices that take you back".

Mel B wrote on Instagram: "Can the CEO of Tesco Food Dave Lewis please contact me urgently. Thank you."

A Tesco spokesman said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign. We had authorisation to use this image, but we’re sorry Mel B is unhappy and so we’ve stopped using it.”

Clubcard Plus

The new Clubcard Plus offering launched on Friday. The service could help customers save over £400 a year, Tesco claims. Further details here.

Alessandra Bellini, Tesco Chief Customer Officer, said: “We know that our customers are always looking for ways to make their money go further. That’s why we’re launching Clubcard Plus – so that they can get better value on the products and services that matter most to them, throughout the whole year.”