Mars Wrigley announces Standard Cognition autonomous checkouts partnership

Standard Cognition and Mars Wrigley have teamed up to better understand the impact autonomous checkouts will have on the shopping experience, particularly in regard to impulse sales, much of which traditionally take place while waiting in line for a cashier.

“Standard had been thinking about that issue too, so the Mars inquiry was very timely,” says Michael Suswal, Co-founder and COO, Standard Cognition. “We leapt at the chance to work with Mars - a category captain with 100+ years of insights, research and innovation - to help retailers address this challenge.”

“Mars selected Standard as its partner because it’s clear to us that they bring advanced technology in autonomous checkout, offer a great value proposition to retailers and share with us a mutual passion and vision for this space,” comments Vincent Hummel, Global Category Leadership Director - New Transaction Points at Mars Wrigley. “We’re excited to work with Standard and our retailers around the world to define the future of autonomous checkout.”

During the initial phase of the partnership, the two will “educate each other on their respective capabilities across technology, shopper journey insights and the intersections of operational efficiencies and merchandising excellence for impulse in a cashierless world”.