Neiman Marcus deploys Alipay in-store, preps online launch

Neiman Marcus is rolling out Alipay.

The Chinese mobile payments service is now available at the US retailer’s 43 Neiman Marcus department stores and two of its Bergdorf Goodman locations. It will also be accepted at 24 Neiman Marcus Last Call outlets. “Offering Alipay to our customers is another way we’ve exceeded our customers’ expectations as we’ve evolved our company into a digital luxury platform,” says David Goubert, Executive Vice President of Stores and Retail Experience at Neiman Marcus Group.

“In fact, we’ve already received a significant amount of positive customer feedback as a result of launching this partnership and are now in the process of working to launch Alipay as an online payment option later this year.”

“This is exactly the kind of strategic partnership that will greatly benefit Chinese consumers – expats, tourists, and students – who come to the US to sight-see, explore, and shop,” comments Yulei Wang, General Manager, Alipay North America. “In the very competitive retail landscape, the convenience, familiarity, and security advantages of Alipay give Chinese shoppers a distinct reason to visit Neiman Marcus stores and, soon, online.”