ThreeKit has launched Virtual Photographer, which creates product images for e-commerce ventures that, the US-based venture claims, “look real but are completely computer-rendered”.
The software is based on the same technology that ThreeKit founder and Chief Technology Officer Ben Houston developed for visual effects used in such films and TV series as Harry Potter, Silicon Valley and Game of Thrones.
“Traditional product photography has been slow to adapt to the quickly changing nature of e-commerce,” says Houston. “As the industry grows and customers come to expect high-quality product imagery not as an amenity but as an industry standard, businesses need to prepare by ensuring they have access to on-demand imagery creation that is highly detailed and customisable.”
Earlier this year, ThreeKit raised $10 million in an investment round led by Godard Abel. Brands that currently use its technology include Crate & Barrel, Steelcase and CIROC UK.