The Lowry works with Adyen to boost payments infrastructure

PayTech big hitter Adyen has announced a partnership with Greater Manchester arts venue, The Lowry, and its ticketing agency, Quaytickets.

This will give The Lowry and Quaytickets a single payment solution online and across the 40 other venues that the former operates on behalf of.

Keith Kelly, Head of Ticketing at The Lowry, comments: “Working with Adyen to modernise and unify our payments infrastructure has been great. We’re particularly excited about the areas of the Adyen platform outside of ticketing.”

“Its reporting engine, for example, will give us a 360-degree view of customer behaviour, spend, and interaction at a venue. This opens the door to a number of exciting opportunities to improve experiences.”

Due to the coronavirus outbreak, The Lowry is currently closed until at least 31st August. However, its new timed entry system has already gone live to cope with restrictions and social distancing in theatres and galleries once they reopen.

“It might not be the smoothest road ahead for the arts and entertainment industry, but working with partners like Adyen means we’re able to continue offering a powerful package of services to support venues and visitor attractions in their recovery,” Kelly comments.

Quaytickets has also launched a new API-driven ticketing platform, SRO provided by SeatGeek, with which Adyen is fully integrated. Colin Neil, SVP Business Development at Adyen UK, says: “As an internationally known, iconic Greater Manchester venue, The Lowry has established itself as one of the entertainment industry’s leading ticket offices.”

“The arts and culture industry in the UK has been one of the hardest hit by Covid-19. But, by focusing on providing the best experience possible across all their partners, they’re contributing to the industry’s recovery as a whole.”