Kindred research flags Irish shoppers as biggest charity tippers
The Irish are the world’s most generous charity tippers, with the UK lagging behind in fifth place, according to research from save as you shop app Kindred.
On average, shoppers in Ireland donate 75% of the cashback they earn online to charity, while US residents give 73%, Germans tip 68% and Maltese shoppers hand over 63% of their savings.
Monaco — one of the wealthiest places in the world — was also the meanest, with residents donating just 1.7% of their cashback to charity. Fellow tax haven Switzerland was second stingiest, with an average donation of 3.2%.
Aaron Simpson, Founder and Executive Chairman, Kindred, says: “Our data shows Ireland more than lives up to its reputation for being a nation of warmhearted and generous people. On average, Kindred users in Ireland are choosing to donate to charity three quarters of the money we save them.”
“UK shoppers should be proud to be in fifth place too. While there’s no obligation for our users to give more than 1% to charity, it’s amazing that so many people are choosing to donate more than half of their savings.”
He adds: “It’s extraordinary to find that some of the wealthiest places on earth are also the meanest. The residents of mega-rich Monaco and Switzerland could surely afford to give away some more of their cashback to good causes.”
“We’re proud to be earning money for charity every time a user saves money, and we’re hoping to raise millions of pounds for good causes this year.”
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