Former Asos exec Amber Sayer joins Snap as Senior Head of Retail and E-commerce
Amber Sayer has joined American camera and social media company Snap as Senior Head of Retail and E-commerce. She will be based in London, reporting to Ed Couchman, UK General Manager.
In this newly created position, Sayer will sit in the Enterprise Leadership team and head up the Retail and E-commerce division in the UK.
She previously spent more than six years at Asos, overseeing Asos Media Group which was responsible for driving innovative cut through marketing campaigns for its top tier supplier brands.
Previous roles include five years at Jamie Oliver Group heading up his commercial arm and roles at UKTV and Auto Trader prior to that.
As part of her new role, Sayer will manage the account teams responsible for driving business from more than 40 retail and e-commerce brands and supporting their digital transformation journey.
Couchman says: "Amber's appointment demonstrates Snapchat's commitment to our clients in the retail and e-commerce sectors.”
“Over the past few years we have had the privilege of guiding our advertising partners through the deeply engaging opportunities that augmented reality and mobile video present to brands.”
“This appointment allows us to deepen our relationships with our partners and further educate the industry on the power of Snapchat for retail.”
Sayer adds: “I am incredibly excited to join such a forward thinking, fast moving organisation. I am looking forward to building on Snap’s retail success and driving success for our partners.”
O2
Last week, O2 opened an ‘AR Store of the Future’ on Snapchat as part of its Black Friday activity.
In what is pitched as a UK telco first, from Black Friday until 8th December, Snapchatters will be able to visit the store and shop products by clicking on them to explore in more detail.
They can also buy through a Shop Now button present throughout the lens experience.
Created in partnership with Snap, this is part of a campaign to promote O2’s Black Friday offers on three Samsung products - Samsung Galaxy S21 5G, Samsung Galaxy Z Flip3 and Samsung Galaxy Watch4.
Simon Valcarcel, Marketing Director at Virgin Media O2, commented: “Black Friday is an important sales period for O2 and our phone partners so it's essential that our campaigns cut through all the noise to raise awareness of our great deals during this time.”
“Our first AR Shop of the Future offers a unique and engaging shopping experience for our customers, enabling them to explore our Black Friday Samsung deals and make a purchase when and where it suits them.”
