Relex Solutions makes Iceland breakthrough with Samkaup deal
Iceland based grocery retailer, Samkaup, is partnering with RELEX Solutions to automate and unify its space and assortment planning.
The tie up covers Samkaup’s 60 stores and is RELEX’s first customer in Iceland.
“We chose to work with RELEX because they have such strong customer testimonials and because the solution allows us to automate and centralise our planning,” says Stefán Guðjónsson, Trading Director at Samkaup.
“Through our partnership, we’re able to modernise our category and merchandising processes and improve availability while delivering a high level of customer service across all of our brands.”
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