Beauty tech startup Odore announces $830,000 funding round
Odore, a startup that works with the likes of Guerlain, Clive Christian and L’Oréal, has raised $830,000 in a round led by SFC Capital and also involving RLC Ventures.
The company notched up a small angel raise when it launched in 2018, but this is its first full seed investment.
The brainchild of university friends Armaan Mehta and Karan Gupta, Odore was originally founded to disrupt the world of beauty samples.
Following the funding round, it is now expanding its technology offering to cover a wider range of beauty marketing needs, enabling clients to launch measurable and tailored digital marketing campaigns that can be run and measured through one centralised dashboard.
The technology will enable physical marketing such as samples and testers to be integrated alongside social media, email and paid advertising campaigns, as well as offering augmented reality integrations.
Rohallah Ghasemi, Investment Executive at SFC Capital, comments: “Armaan and Karan have already reset the agenda for beauty sampling and we’re excited to see them apply this success to a wider scope of marketing technologies.”
“From Guerlain to L’Oréal, the calibre of brands Odore is already working with is testament to their product, their deep understanding of the CPG industry and its challenges, as well as the talents of the founding team. We’re looking forward to working closely with them as they scale.”