These companies are leading the way in providing innovative retail systems powered customer experiences, including Decathlon, Asda and Domino’s Pizza.

1. Decathlon

Decathlon UK has announced a virtual reality tennis related tie up with VR Motion Learning.

This will see Decathlon’s UK flagship store in London Surrey Quays present the world premiere of VR Motion Learning’s Tennis Esports offering.

The store has devoted 300 sqm to give customers the opportunity to play VR tennis, starting on Monday, 28th June and running until Thursday, 30th September.

2. Domino’s

Domino’s Pizza is launching a new guarantee for US customers: carside online delivery within two minutes.

People can place their order, check in when they arrive, and as soon as their food is ready, a Domino’s team member will head to their car in less than two minutes or their next pizza will be free.

In addition, Domino’s and DraftKings, a sports entertainment and technology company, have launched Domino’s Carside Delivery 2-Minute Guarantee Over/Under Challenge.

This gives customers the chance to predict if the offering will be quicker than two minutes, more or less than 80% of the time, for the chance to win a share of $200,000.

Now when you check in & pick up your Domino’s Carside Delivery®, we guarantee it’ll be out the door in under 2 mins after it's ready or your next pizza is free.

We’re giving away 🍕 so you can try it out! RT FOR A CHANCE TO #WinDominosPizza!

Rules: https://t.co/1kAOla44J8 pic.twitter.com/6F0Dyr7dr0
— Domino's Pizza (@dominos) June 28, 2021

3. Ocado Retail

CitrusAd is expanding its retail media platform partnership with Ocado Retail.

The pair will be developing new technology features that aim to make it easier for brands and media agencies to plan, buy and optimise their media campaigns.

4. Lowe’s

Bitcoin rewards startup, Lolli, has aded American home improvement retailer, Lowe's, to its platform.

Its users can now earn Bitcoin back when they shop online for appliances, furniture, and housing essentials.

Excited to share that Lowe's is now LIVE on https://t.co/rGJV9bI42g!

Lolli users can now earn bitcoin back when they shop for appliances, furniture, and housing essentials. 🛠https://t.co/rM4pBLG1ch
— Lolli 🍭 (@trylolli) June 29, 2021

5. Asda

Asda has announced a one hour Express Delivery service, offering its full online range of over 30,000 products.

This has been launched at three Asda stores, with the retailer stating that there is potential to quickly roll-out the service to more locations if it proves popular with customers.

Yet another example of COVID finishing what Amazon started... https://t.co/uldlMlw0J1
— Natalie Berg (@Natalie_Berg) June 30, 2021

6. Ecosia

Ecosia, a Berlin-based search engine that uses its advertising profits to plant trees, is launching its first ever t-shirt fashion collection in partnership with eight visual artists.

For every tee purchased from TeeMill, 20 trees will be planted in biodiversity hotspots and in collaboration with local communities.