Selfridges announces first livestream shopping show in Cantonese
In recent weeks, Selfridges has been experimenting with livestream shopping and now the UK department store retailer has streamed its first show in Cantonese.
“Livestream shopping offers a more engaging and interactive way to shop, compared to the traditional e-commerce user experience,“ says Tuf Gavaz, Head Of Product Management at Selfridges.
“In 2021 Chinese consumers were due to spend $300 billion on products featured in livestream shopping, according to Coresight Research, and it's just getting going in the west.”
Gaza adds: “By experimenting in this area we get to learn first hand about its potential. We hypothesise that a more immersive experience will lead to higher engagement, higher conversion and happier customers.”
Albertsons Companies
In September of last year, shoppertainment platform venture, Firework, announced a new partnership with Albertsons Companies.
The food and drug giant is the first US grocer to utilise the Firework platform, bringing online shoppers shoppable, short-form and livestream video experiences.
“This partnership is an important step in our digital transformation journey to redefine customer engagement in the grocery retail space,” said Chris Rupp, Chief Customer and Digital Officer at Albertsons Companies.
“This isn’t just about creating new ways to feature our products. This is about bringing delight and inspiration to digital shopping to make online experiences as fun as discovering new products in our stores.”
She added: “With Firework, we found the first platform capable of digitally recreating the sense of freshness, discovery and community that you previously could only find within our stores, all using the video and livestream formats that our digital shoppers love most.”