German retailer dm selects RELEX space planning tech
German drugstore chain dm is teaming with RELEX Solutions to optimise its retail space planning.
RELEX’s space and assortment solution will service more than 2,000 dm stores in Germany and more than 1,800 stores in Austria, the Czech Republic, Hungary, Croatia, and nine other Southeastern European countries.
Previously, dm relied on generic cluster planograms that could not accurately reflect each store’s unique characteristics, resulting in the need for manual store by store planning.
The RELEX solution automates placement recommendations that consider localised, store specific requirements and enables central planners to share those recommendations with individual locations at the push of a button.
A collaboration tool allows store personnel to provide direct feedback on the placement suggestions to headquarters, thus improving future recommendations.
“Every dm store is as unique as the needs of the people who shop there,” says Roman Melcher, dm’s Managing Director responsible for IT/dmTECH.
“RELEX respects this individuality and provides us with planograms that are 100% tailored to each store’s performance, product range, and available floor space, helping us make our offer customer oriented, in line with our corporate philosophy.”
“One of the advantages our customers gain is our integrated approach which removes silos and considers all retail functions holistically. Our space planning solution focuses on a cohesive union of floor and shelf space,” adds Michael Hoffmann, RELEX Vice President Field Operations DACH (Germany, Austria, Switzerland).
“Thanks to the flexible adaptability of our solution, dm is gaining a future-proof system that will help them meet their needs today as well as challenges and requirements in the future.”
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