Omnichannel Brits opt for digital retailers with high street presence
A high street presence is increasingly influencing consumers’ decisions on whether they shop with brands online, according to research from Retail Technology Show, which will take place in London during April.
Over 2,000 UK shoppers were surveyed for this.
Free delivery was the top consideration that would motivate them to continue to buy from a retailer online (70%), followed by a simple and easy returns process (40%).
Next was demand for more personalised digital buying experiences, with 29% of UK shoppers saying that online retailers would need to make them feel like a valued individual customer, rather than just website traffic, to secure their long-term loyalty.
20% of UK consumers said they would be more likely to buy from a digital retailer if their e-commerce offer was backed up by a physical presence on the high street.
At the same time, however, 28% would only continue to use bricks and mortar stores if they could match the speed and convenience of shopping online.
Matt Bradley, Event Director at the Retail Technology Show, comments: “Whilst responsible for a seismic shift and much disruption in the retail industry, the truth is that the future of retail arrived long before Covid.”
“For well over a decade, retailers have been on a journey to transform their businesses to engage the omnichannel customer, who’s demands have converged across channels and now expect seamless, personal and connected shopping journeys. “
“The rate of change from business to business has varied wildly, but with the accelerated shift to new ways of shopping in the past 18 months, the urgency to act is now more pressing than ever.”
“Retailers’ biggest challenge is how to trade effectively right now whilst implementing the technologies and processes that will help them stay relevant as many of the current consumer trends turn into business as usual.”
Retail Technology Show
Taking place at London’s Olympia on 26th-27th April, Retail Technology Show’s mission is to “drive the retail industry forwards through innovation by bringing together the brightest minds in the sector and future forward technology providers”.
Register to attend here.
