Walmart taps image recognition technology for new TrendGetter offering

Walmart has launched TrendGetter, a technology that uses image recognition to make it easier for customers to find deals on on-trend products for the holidays.

In a nutshell, you take a picture of a pair of designer sunglasses or an expensive bag. And by uploading the pic at TrendGetter, you can find a similar item at Walmart.com.  

Casey Schlaybaugh, Vice President of Brand Strategy & Marketing, says: “We’ve all been there. You’re scrolling through your Instagram feed and your favourite influencer is wearing the must have accessory of the season.”

“Or you’re watching the latest viral TikTok video, and you find brag worthy home décor.”

“Maybe gifting inspiration hits for the hardest person to shop for on your list during your favourite TV show. The problem? You can’t find a shoppable link or any product details, or it’s way out of budget.”

He adds: “This holiday season, we know our customers are searching for what they love at can’t miss prices. Now, whenever you find a product you love, you can easily search for a similar item at Walmart’s everyday low prices and purchase as soon as inspiration strikes.”

2022 RTIH Innovation Awards

Walmart emerged victorious at the 2022 RTIH Innovation Awards this week, picking up the Most Innovative Global Retailer gong.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”