Ethan Allen taps Bitreel tech for immersive 3D virtual experience
Bitreel has launched a retail metaverse experience with Ethan Allen.
The company’s initial launch of its Virtual Design Centre offering showcases its product portfolio while fostering collaboration between its interior designers and clients.
It will be further expanded with 75 indoor and outdoor room settings and more than 2,000 shoppable products.
“Combining the personal service of our interior designers with the technology of the Virtual Design Centre provides a great opportunity for timely and exceptional experience,” says Ethan Allen’s Chairman, President, and CEO Farooq Kathwari.
“The thousands of styles in our new Virtual Design Centre strongly project classic design with a modern perspective, and the experience extends our commitment to combining personal interior design service with technology.”
“It further enhances the value of our complimentary interior design service, creating even more ways for clients to collaborate with our designers.”
Clients can access the company’s furniture and accent categories while either co-browsing live with an Ethan Allen designer or browsing on their own.
They can view items in 3D, read product details, share, and save item lists, and utilise web AR view in their homes, either via a QR code on their desktop or directly when browsing on a mobile device.
2022 RTIH Innovation Awards
Bitreel is a member of the RTIH Innovation Awards hall of fame.
It picked up the Startup of the Year gong in 2020.
The 2022 awards recently opened for entries.
The event celebrates global tech innovation in a fast moving omnichannel world.
It’s free to enter and deadline for submissions is 4th November, with winners being announced at an event in central London during December.
Further information here.
