Pacvue teams with Kroger Precision Marketing for on-site advertising
Pacvue has announced general availability of Pacvue Advertising for Kroger, in partnership with Kroger Precision Marketing (KPM), the retail media business of the Kroger Co.
Advertisers on Kroger.com can now use Pacvue to programmatically manage advertising campaigns to “create cost efficiencies, grow share of voice, and increase sales”.
Kroger Product Listing Ads are a pay per click solution where brands can set the bid price for individual products within the campaign.
The selected products will be eligible to boost within the search results they organically show up in. The Pacvue software suite provides intelligent automation, optimised bidding, and reporting tools.
“We’re thrilled to welcome Pacvue as an API partner, and we look forward to working together to bring new innovation to the retail media industry,” says Michael Schuh, Vice President of Product Strategy & Innovation at KPM.
“We’re excited to partner with Kroger Precision Marketing to unlock America’s largest grocery retailer as a new advertising network to our clients. In an omnichannel world, it’s important for brands to invest on the channels where their customers choose to shop,” says Melissa Burdick, President at Pacvue.
