TfL Book Club launched as part of TfL and Hodder & Stoughton tie up
Transport for London (TfL) and Hodder & Stoughton have launched the TfL Book Club.
This will enable customers to access a new eBook each month to read, including during their journey on TfL’s network, as part of a monthly subscription (£4.99).
Each eBook will represent one of three categories – crime/thriller, fiction (more broadly) and non-fiction.
Many of the titles will be new releases and it will often be the first time that these books will be available as an eBook at such discounts.
Customers will be able to download their selected book each month to their phone or another device using the TfL Book Club app or read it online using the website.
Members can first choose between BBC Radio 2 presenter Sara Cox’s Sunday Times bestseller ‘Thrown’, adventurer and TV presenter Simon Reeve’s 'Step by Step' and thriller ‘Sun Damage’ by Sabine Durrant.
TfL says it hopes that this partnership will help encourage customers back onto its transport network as “public transport can offer many people the often rare opportunity of having time to themselves, with reading a book being a perfect pastime while making a journey”.
Three new titles are added to the library on the 1st of every month. Members will have a rolling monthly subscription, which they will be able to cancel at any time.
They will also receive a range of additional benefits including exclusive author content, discounts on more must-read Hodder eBooks and competitions. Other perks will include sneak peaks of forthcoming books from bestseller authors and new debuts.
Julie Dixon, TfL’s Customer and Revenue Director, says: “We are increasingly seeing more people travelling across London and for many, one of their favourite things to do while using public transport is to read a book.”
“The new TfL Book Club is one of the many ways that we are improving our customers’ journeys as we welcome them back to our network and to experience everything the capital has to offer.”
Vickie Boff, Hodder & Stoughton Marketing Director, says: “As publishers, we’ve long known that reading and travelling go hand in hand so we are thrilled to be launching this new Book Club in partnership with TfL.”
“We are always looking for new ways to reach potential new readers wherever they are and this Book Club is a fantastic way to do just that. I’m really excited about the opportunities it will give our authors, books and readers all over London.”
Readers will also be able to share their thoughts and reading experiences with each other by using #TfLBookClub on social media.
