Clarks US has appointed TPP Retail to replicate the roll-out of the specialist labelling solution introduced across its UK, Republic of Ireland and European stores.

TPP has deployed its Label IQ application across 114 US stores. Clarks can now print its full range of label formats to suit where they will be applied.

TPP’s solution, ensuring compliance with the different labelling laws across the States, runs on a Zebra TC21 mobile device paired with a ZD610 mobile printer and features a bespoke Clarks branded screen protector.

Ben Jones, TPP Retail Strategic Account Manager, comments: “Clarks is in the middle of a tremendous transformation journey and we’re proud to be part of that journey.”

“As it continues to evolve to meet the growing demands of the market, strategic investment in technology is key. Empowering store colleagues with the right tech for the job, implementing Label IQ has dramatically increased in-store efficiencies.”

Drew Denerstein, Director of Retail Operations for Clarks, says: “The TPP solution was a no-brainer for our business. The product has enabled efficiencies both in how we display value to our consumers, and how our staff plans labour to execute price changes. “

“The intuitive nature of their software allowed for a seamless transition to their platform, and our store teams are extremely grateful for the new tool in their toolkit”

James Ussher-Smith, TPP Managing Director, says: “We’ve had the pleasure of working with the Clarks brand for many years, innovating in-store processes across its full-price, outlet and franchise owned stores in the UK, the Republic of Ireland and across Europe.”

“It’s great to now leverage our experience working with the centralised UK team to deliver a better, quicker and easier project experience for the US team.”

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