Jonathan Koon and Highstreet partner on metaverse onboarding experience

Jonathan Koon, founder of luxury fashion brand Mostly Heard Rarely Seen 8-Bit, has teamed up with Highstreet to launch what is pitched as “a one of a kind experience that uses the traditional fashion retail experience to transport shoppers into the metaverse”.

The aim is to guide the crypto unfamiliar customer base of the world’s leading fashion retailers into Web3 culture.

Every Mostly Heard Rarely Seen 8-Bit physical garment in its latest collection is embedded with an NFT.  To redeem it, Highstreet has infused a key into every 8-Bit garment in this drop via a QR code sewn into the garment.  

By scanning this code, the user is taken through a few steps that will digitally clone the shopper along with their purchased 8-Bit apparel into the Highstreet metaverse. 

Once there, users will be granted $HIGH tokens, the native currency of the Highstreet metaverse.

Shoppers can also establish a permanent record of their ownership of this drop by minting their apparel into NFT’s, establishing a provenance behind this drop, and giving access to resale markets in the digital world from OpenSea to LooksRare.

“Just like how Supreme is a lifestyle brand that represents the perspective of a skateboarder from downtown New York; 8-Bit is a lifestyle brand that represents the perspective of a modern day tech kid,” says Koon.

“With this launch, we aim to welcome more traditional, non-blockchain consumers to the Web3 world. To allow consumers to experience the energy and new possibilities in Web3 culture, without needing to already possess the complex knowledge of navigating Web3 tech.”

“Today, department stores around the world become the key that opens the doors to the Highstreet metaverse. Every step of the process is based on something we all already do: buying physical products we already love,” says Jenny Guo, Co-founder of Highstreet.

The 8-Bit "phygital" experience will launch at top department stores and designer boutiques worldwide such as Sak's 5th Ave, Neiman Marcus, Selfridges, Harvey Nichols, Beymen, who will all carry the line in-stores and on e-commerce. 

The apparel is priced between $120 - $275, and will soon launch limited edition collaborations with other brands, celebrities, and cult following NFT creators.