JD Sports taps into hype around Crocs as TikTok video surpasses 10 million views and 1.4 million likes
JD Sports has turned the arrival of a giant fluffy Croc at its Arndale, Manchester store into a social media success story.
In a LinkedIn post, Lauren Chadwick, Social Media Executive at JD Sports, said: “Mega proud of this one. Ten million views later. Last week a giant fluffy Croc arrived in the JD Arndale store, immediately I’m thinking of how we can get it on social.”
She added: “I saw a trending sound about (Formula 1 driver) Lando Norris floating around TikTok and thought it would fit perfectly around my idea. A few days later, I’ve surpassed ten million views on the video.”
“McLaren Automotive (Norris’ team) dropped a comment on how they thought Lando would love the content, so I sent him a pair of Crocs to the McLaren HQ.”
“Over 1.4 million likes and 10,000 comments later, the sentiment has been super positive and just shows the hype around Crocs at the moment.”
Superdrug
UK health and beauty retailer Superdrug launched its first TikTok live shopping experience last week.
In a LinkedIn post, Paul Stafford, Head Of Digital Marketing, at Superdrug: “The jury is still out on whether this will take off in the west, like it has in China, but it’s an exciting way to engage with customers, and we're committed to exploring this channel further.”
“And while the scale may not be huge yet, live shopping is a great way to build brand love and stay relevant with our target consumers. And, it's fun!”
“Thanks to Ana Fisher (Assistant Marketing Manager at Superdrug) and Samantha Bullock (Social Media Marketing Manager at Superdrug) and the COTY team for their hard work on getting this up and running.”
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