TUMI goes live with 3D Out-Of-Home (OOH) advertisement to promote Tegra-Lite collection at Malaysia Pavilion

TUMI has launched its first 3D Out-Of-Home (OOH) advertisement featuring the brand’s Tegra-Lite collection at the Malaysia Pavilion.

This runs through to the end of October 2023.

In a LinkedIn post, Jill Krizelman, Senior Vice President, Global Marketing & eCommerce, said: “This cutting- edge 3D spot is intended to demonstrate the groundbreaking durability and resilience of our Tegra-Lite collection. Catch it if you're in Malaysia this month and we'll be featuring other key global cities ahead.”

Sainsbury’s

Nectar360, which owns and operates Nectar, a UK loyalty coalition programme, as well as managing Sainsbury’s and Argos’ retail media services, recently announced plans to expand its connected digital screen network to over 800 screens, in conjunction with out of home media and infrastructure company, Clear Channel, a move that also includes the launch of a new internal screen network.

The Sainsbury's Live network currently reaches millions of shoppers every week through more than 320 full motion digital screens, placed at store entrances.

It will now become the UK’s largest connected digital supermarket screen network, as Clear Channel upgrades the existing offering, expanding the external screen network to include 420 screens and launching up to 400 internal ones across stores nationwide. 

In terms of the latter, 75” screens give brands and Sainsbury’s increased flexibility to tailor campaigns to location, weather, events, competitions or other contextually relevant factors.

Clear Channel says it will install new Waferlite screens externally that it is claimed are up to 50% more energy efficient. Additionally, the entire network will be powered by Sainsbury’s renewable energy.