J.Crew taps Obsess immersive e-commerce platform for launch of holiday virtual store experience

J.Crew has launched a holiday virtual store experience in partnership with immersive e-commerce platform Obsess, featuring an AI Card Generator and Ski Game.

The World of J.Crew offering takes the form of a snow lodge for women’s apparel and accessories and a separate ski chalet for men’s apparel.

The AI Card Generator allows visitors to answer a set of ‘this or that’ questions, which will then generate a holiday greeting card based on their responses.

The Ski Game is inspired by a vintage video game that has the player move the skier through a series of red flags to avoid trees on the path.  

Visitors can interact with content highlighting the brand’s heritage, participate in a scavenger hunt for a chance to win a cashmere giveaway, and shop J.Crew’s curated edit of winter and holiday styles.

2023 RTIH Innovation Awards

Obsess is among the shortlisted companies at the 2023 RTIH Innovation Awards.

Along with American Girl, it is in the running for our Virtual Store of the Year gong.

Our winners will be revealed at a fantastic awards ceremony, which will take place at the Barbican Centre in central London.

The event will be held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

To book your place at this must attend event, click here.