mirrAR lands $1.75m investment to enhance digital and in-store experiences with virtual try on tech
mirrAR, an Indian startup that specialises in augmented reality (AR) and artificial intelligence (AI) solutions, has announced completion of its pre-series A capital raise of $1.75 million.
US-based Diaspark spearheaded the round, with participation from angel investors such as Aparna Chennapragada, CVP at Microsoft, Alagu Periyannan, Founder of BlueJeans by Verizon and Khadim Batti CEO and Co-founder Whatfix.
mirrAR’s technology enables brands and retailers to offer immersive 3D and 360-degree shopping experiences on websites, mobile apps, and social channels through the 3D Commerce Cloud offering.
Shoppers can virtually try on products or interact with them in their physical environment.
Founded by Meghna Saraogi and Lalit Vijay, the startup currently has over 50 clients, including Titan, Tanishq Jewellery, and DeBeers subsidiary Forevermark.
Abhishek Chhajlani, Chief Operating Officer at Diaspark, says: "Having known Meghna for about four years now, I'm very inspired by the great work she's doing at mirrAR, building a great product and she has a great team backing her vision up. We're looking forward to joining forces as their partner and I wish the team the best."`
Saraogi comments: "Customers are more aware today and expecting brands to innovate consistently. With our AR and AI technology, we're personalising and offering pre-visualisation makeup experiences globally to cater to these evolving needs."
The Pre-Series A capital raise will enable mirrAR to bolster its proprietary technology stack, expand its presence in the global beauty and jewellery industries, and step up its go-to-market efforts in the US and Asia-Pacific regions.
The company has also announced the appointment of Marty Hurwitz, CEO and Founder, THE MVEye, to its advisory panel.
A press release states: “With over three decades of experience in the gem, jewellery, and watch industries, Hurwitz brings a wealth of knowledge and expertise to mirrAR, positioning the company for even greater success in shaping the future of retail innovation.”
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