Frasers Group teams with Lab Digital, Valtech and AND Digital on new MACH e-commerce platform and apps

Frasers Group is working on a new MACH e-commerce platform and consumer apps, with go live set for 2024.

In a LinkedIn post, David Clark, Group Digital Director at Frasers Group, whose brands include Sports Direct, Flannels, and Jack Wills, said: “Short hop to Utrecht today to meet our partners at Lab Digital, Valtech and AND Digital.”

“Very excited with the progress on our new MACH e-commerce platform and consumer apps. Coming to Frasers Group in 2024.”

“Building strong relationships and bringing together strengths of different partners can generate incredible results. Thanks for hosting us in your great office space Michiel Tielemans (Managing Director at Lab Digital).”

Sports Direct

Earlier this year, Sports Direct opened a five floor Manchester flagship store, featuring inurface media’s AV solutions.

Said installation features 104 individual displays - 29 LCD and 68 LED displays, including the largest fixed indoor screen within a retail store in Manchester.

The store also contains 181 sqm of LEDs, which is almost enough to fill an entire singles tennis court, as well as five interactive tablets, two projectors, and interactive jump booths.

A 22.5 sqm COB LED archway welcomes consumers into the location, followed by LED rafts and tickers - the displays comprise 35,841,664 LED pixels.

The jump booths will play on users' sporting competitiveness and measure just how high they can jump using body recognition technology. This then creates a slow motion playback and allows individuals to cement their positions on a leader board and take the content away with them.

Hang tough, meanwhile, is a bespoke unit that captures how long customers can hang, with displays featuring a countdown timer, personal score and a leadership board for all to see.

Michael Murray, CEO at Frasers Group, said: “Our third Sports Direct flagship, marks another step towards our strategic goal to become the number one sports retailer in EMEA.”

“Each new store opening is pivotal to the next phase of growth for the Group, as we continue to bring the very best brands, environment, product innovations, and experiences to the high street.”

“Manchester is a significant location for the Group, and we’re excited to be opening our next flagship in the city.”