Royal Caribbean International taps Fortnite video game for new Icon of the Seas cruise ship
Royal Caribbean International’s Icon of the Seas is coming to one of the world’s most played video games, Fortnite, for an initiative called Hide ’N’ Sea.
Built using Fortnite Creative, this addition to the metaverse is pitched as “the first, one of a kind adventure players can experience on Icon of the Seas ahead of its debut in January 2024”.
The challenge? To hide or seek in Thrill Island and The Hideaway on Icon.
Gamers will hide, seek and collect coins in the largest waterpark at sea; test their mettle on Crown’s Edge, an experience that’s part skywalk, part ropes course 154 feet above the ocean; parade through Lost Dunes mini golf course; and absorb the vibe and views at The Hideaway Pool, the first suspended infinity pool at sea, all while sailing the Caribbean.
Players in other Fortnite games will come across in-game portals that will drop them into the waiting area of “Royal Caribbean: Hide ’N’ Sea” before starting a match.
The activation is available worldwide on desktop, console, smartphone and tablet devices.
This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by publisher Epic Games.
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