'A first for the sauce category and foodservice industry': IoT powered HEINZ REMIX launches

The Kraft Heinz Company has unveiled HEINZ REMIX, pitched as the first customisable and IoT enabled digital sauce dispenser that allows consumers to personalise their own flavour creations.

With over 200 potential sauce combinations, this is the latest offering from the firm’s foodservice or Away From Home (AFH) division.

The free standing machine is touchscreen operated, enabling consumers to first select from a range of “bases” – currently Heinz Ketchup, Ranch, 57 Sauce, and BBQ Sauce – then personalise further with one or more “enhancers” – currently Jalapeño, Smoky Chipotle, Buffalo, and Mango – at their preferred intensity level (low, medium, high).

“As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,” says Alan Kleinerman, Vice President of Disruption, Kraft Heinz.

“HEINZ REMIX is a great example of this consumer first approach to innovation. We’re changing the game for foodservice operators and sauce lovers - dipping will never be the same.”

“It’s more than a sauce dispenser; it’s an insights engine and business model enabler that will help us understand and respond to consumer trends and flavour preferences in real-time. Who knows – maybe our next new sauce combination will come from a superfan using HEINZ REMIX.”

Kraft Heinz will debut HEINZ REMIX at the 2023 National Restaurant Association Show in Chicago (20th-23rd May), with plans to pilot the solution with restaurant operators in late 2023 to early 2024.

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“The launch is a first for the sauce category and foodservice industry,” says Peter Hall, President, U.S. Away from Home, Kraft Heinz.

“It’s a great example of how we’re leveraging culinary insights and category knowledge to drive greater value for our customers and consumers. Our ambition is to be the leader for taste, flavour and experience anywhere you’re eating, and we’re delivering on that goal with category leading innovations like HEINZ REMIX.”