AdTech startup GoWit raises $1 million and preps global expansion and product development
GoWit, a startup focused on omnichannel retail media advertising solutions, has secured an $1 million investment in its first financing round.
Leading this are Esas Ventures, Alarko Ventures, APY Ventures and Mindvest GSYF (Venture Capital Investment Fund).
Following on from the launch of its latest SaaS product GoWit RMA (Retail Media Ads), the cash will allow the company to begin expanding globally, invest in product development and grow its team.
GoWit says that its ultimate vision is to “create a decentralised, transparent, and privacy protected retail media ecosystem, enabling the most value enhancing advertising technologies possible”.
CEO and Co-Founder, Emrah Adsan, says: “From the beginning, our focus has been on transforming our advertising flow and building a democratised ecosystem.”
“After launching our highly successful RMA product, we were able to conclude contracts smoothly and to announce diverse partnerships with internationally recognised companies.”
“This has clearly validated a need in the market and has been a great use case for achieving product-market fit. I’m very appreciative that our investors have supported us in leading the change.”
He adds: “At the same time as marketing our RMA offering in our core regions, we also aim to reach a broader customer base globally.”
“This investment will help us increase wider recognition of GoWit and expand the reach of our successful RMA product across different marketplaces and regions.”
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