Sephora teams with J.P. Morgan Payments as it enables Tap to Pay on iPhone for US merchants

J.P. Morgan Payments has announced the launch of Tap to Pay on iPhone for its merchant clients in the US.

The solution allows merchants to accept contactless payments using their iPhones, without the need for a dedicated payments card reader or additional hardware.

Takis Georgakopoulos, Global Head of Payments, J.P. Morgan, says: “Today’s announcement marks a critical moment in time for the evolution of our business.”

“Enhancing the ability for consumers to pay with their preferred method of payment is part of our broader, customer centric approach to simplify omnichannel payment acceptance for our merchant clients.”

“As consumer payment needs continue to rapidly evolve, this is a significant demonstration of our ability to innovate at scale to support our merchant clients through this ongoing transformation.”

Sephora is the first J.P. Morgan Payments client to enable Tap to Pay on iPhone, which is currently rolling out across all its US freestanding stores.

Its beauty advisors can accept contactless credit and debit cards, Apple Pay, and other digital wallets anywhere in the store by using their iPhone and the mobile Point of Sale App – no additional hardware needed, regardless of the purchase amount.

“We’re excited to partner with J.P. Morgan Payments to deliver Tap to Pay on iPhone and continue to bring innovative payment solutions to the Sephora shopping journey,” says Stefan Jensen, Vice President, Treasurer, at Sephora.

“Sephora operates with a customer first mindset, and our goal is to provide an elevated shopping experience in all of the ways that our beauty community chooses to shop with us.”

“Tap to Pay on iPhone allows our beauty advisors to complete contactless transactions easily with only an iPhone anywhere in the store. It’s a win win: our customers get a transparent and secure transaction without waiting in a long queue, and our beauty advisors have more freedom to build meaningful connections with our shoppers.”

Max Neukirchen, Global Head of Payments & Commerce Solutions, J.P. Morgan Payments, says: “Giving consumers the ability to simply tap and go is very exciting.”

“This solution means our merchants don’t need to worry about certain pain-points like card reader Bluetooth connectivity, terminal power charging or manually entering card information. This will bring a truly flexible checkout process which is great for merchants and customers alike.”

The plan is to expand Tap to Pay on iPhone in the US over the next year, which will include small and medium sized business merchants.