Gopuff taps CitrusAd and Rokt retail technology as it expands its Ads platform to the UK
Rapid grocery delivery big hitter Gopuff has announced the launch of its Ads platform in the UK.
“For two years, the world’s largest CPGs and most exciting emerging brands – from PepsiCo to Liquid Death – have leveraged Gopuff Ads to reach our young, engaged customers and drive incremental sales in the US,” says Daniel Folkman, Senior Vice President of Business at Gopuff.
“Now, we’re thrilled to introduce Gopuff Ads, a platform that has powered 4x return on ad spend for our US advertisers, to brands reaching UK customers.”
With Gopuff’s direct API integration into CitrusAd’s retail media technology, brands can target its UK customers via Sponsored Search, Sponsored Carousel and Promoted Product Placement ads.
The platform allows partners to plan, buy, measure, and manage their ads.
“Our partnership with Gopuff goes from strength to strength as we translate the success we have seen in the US for the UK,” comments Alban Villani, EMEA CEO at CitrusAd.
“The quick grocery market is evolving fast and it’s exciting to be a part of this momentum. Retail media offers e-commerce companies like Gopuff an opportunity to grow their revenue streams as brands look to engage with customers looking to make instant purchasing decisions and who are open to impulse buys.”
In addition to enabling CPGs to advertise their products on Gopuff, the company has expanded its partnership with Rokt, an e-commerce technology company using machine learning to make transactions more relevant to each shopper, to enable non-endemic advertising.
With Rokt, UK brands beyond CPGs, such as streaming and entertainment, and financial and credit card companies, can reach Gopuff’s customer base with relevant campaigns.
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