Sarah Curran launches online venture Just Hotter following departure from True Fit

Sarah Curran has launched Just Hotter, a Shopify powered online destination for all things menopause.

In May, Curran left True Fit, a fit personalisation platform for fashion retailers, where she served as Global Chief Marketing Officer.

In a LinkedIn post, she said: “After almost three years at True Fit Corporation, I took the decision to step down and create a new chapter.”

Curran added: “Turning 50, moving to France and other life challenges, I decided to create my new future, and going to back into startup mode. My happiest times, and most authentic self has been in this raw experience. Look forward to bringing my new business to life.”

In another LinkedIn post, posted today, she commented: “Absolutely thrilled to announce the launch of my latest venture, Just Hotter, an online destination for all things menopause, including all the things we never seem to hear about … unless it’s in a WhatsApp group with your girlfriends.”

She added: “At 45, I discovered I was in perimenopause and after researching and reading up on symptoms, signs and changes in cycles I was left feeling totally unrepresented by everything I’d found online.”

“Five years on and in the year I turned 50, I decided that I needed to do something which I felt passionate about and changing the perception of women entering this stage of life was one of them.”

“Just Hotter is a one stop shop for all things menopause with curated brands, supplements and products that I have used and loved in my journey of understanding how to tweak my lifestyle to feel at least normal, but in the hope of feeling better. Which, I’m pleased to report, that I definitely do!”