Shopify and Manhattan Associates build unified commerce solution with Nautica onboard as first customer
Manhattan Associates and Shopify have announced a new partnership that aims to help retailers build unified omnichannel shopping experiences.
This will see Shopify’s commerce platform combined with Manhattan’s omnichannel order management solution.
“Manhattan’s focus on fast, easy, reliable and transparent shopping enables our enterprise retail customers to lower sales friction and elevate purchase confidence, which is why we’re proud to align ourselves with with Shopify in our mutual endeavour to improve the digital commerce experience,” says Brian Kinsella, Senior Vice President of Product Management at Manhattan.
“We’re excited about the elevated experience for consumers, and the increased revenue and margin potential for our merchants owing to the combined offering.”
The solution will also include Manhattan’s post-purchase customer service tools, including digital self-service solutions.
Nautica, a SPARC Group brand, will be the first joint customer.
“By offering our customers the combination of Shopify’s fast and reliable commerce platform with Manhattan’s powerful order promising and post-purchase offerings, we are providing them unparalleled visibility and the industry’s premier end-to-end online shopping experience,” says Mike Dupuis, Chief Digital Officer at SPARC Group.
“We believe the combined solution will result in improved sales, reduced shipping costs, fewer returns, and improved margins and profits overall.”
Shopify currently powers millions of businesses worldwide and 10% of US e-commerce. Through this integration with Manhattan Active Omni, consumers will have access to more accurate product location and delivery information.
Additionally, brands powered by Shopify will gain global visibility of inventory across their entire network, including items in transit, stores, warehouses, suppliers, and other facilities.
“We’re thrilled about teaming up with Manhattan as it's a major leap forward in transforming supply chain operations for enterprise commerce,” says Bobby Morrison, Chief Revenue Officer at Shopify.
“This is a game-changer in today's fiercely competitive landscape, and we're excited to provide commerce solutions that will ultimately enhance unified shopping experiences for consumers.”
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