Fashion retailer Mango hails milestone as it opens its first immersive store on Roblox platform

Mango has entered Roblox with the opening of its first immersive store on the platform, located in the virtual Outfit Shopping Mall, where users will be able to purchase Mango Teen digital garments and products for their avatars. 

The Outfit Shopping Mall is situated on a Mediterranean island and will open this month on Roblox.

As well as displaying and selling Mango Teen products virtually, the new Mango store will offer users of the platform a space for interaction. It also features a Mediterranean aesthetic, in line with the New Med design concept Mango promotes in its physical stores.

Roblox users will have the opportunity to virtually purchase collections that can be found in the company’s physical stores, via the Roblox Marketplace and also try on garments and products in an immersive way in the Outfit Shopping Mall store.

Plans are afoot to launch exclusive designs for the metaverse during special events on the platform.

Mango’s Director of Technology, Data, Privacy and Security, Jordi Álex Moreno, says: “As a global company, we want to respond to the needs of our customers in any moment, location or format.”

“The arrival of Mango at Roblox represents a milestone because it will allow us to bring to this platform our passion for fashion, while strengthening our ecosystem of channels, by offering our customers differentiated products, services and experiences.”