Ikea picks Hammersmith London as retailer opens its first Swedish restaurant on UK high street

Ikea has opened the doors to its first stand-alone restaurant on the UK high street. Shoppers in Hammersmith, London will now be able to drop in and enjoy the retailer’s iconic meatballs and other treats, on King Street.

This is the first time Ikea has created an exclusive dining space on the high street – opening next door to the newly revamped Hammersmith City store.

The space, formerly home to a Wasabi restaurant, has been kitted out to seat 75 diners, serving a range of Swedish dishes, and featuring self-service terminals.

The menu will include:

• Eight meatballs served with mashed potatoes, peas, cream sauce and lingonberry jam for £5.50

• Eight plant balls served with mashed potatoes, peas, cream sauce and lingonberry jam for £4.95

• Children’s Pasta and Tomato Sauce, including a soft drink and a piece of fruit £0.95

• Penne pasta served with a delicious tomato and basil sauce for £2.95

• Fish and Chips, battered haddock served with chips and peas for £6.95

• Salmon with Cous Cous and Yogurt for £6.95

Including a breakfast option of:

• Small Cooked Breakfast, a six piece cooked breakfast which includes bacon, sausage, hash brown, omelette, baked beans and tomato for £2.75

• Regular Cooked Breakfast, a nine piece cooked breakfast which includes two slices of bacon, two sausages, two hash browns, omelette, baked beans and a tomato £3.75

“We know how much our customers love the Ikea restaurant and we’re excited to celebrate the opening of our very first high street restaurant,” says Matthew Gould, Market Manager at Ikea London City.

“Fans of our delicious dishes can recharge during their shopping trip with our famous Swedish meatballs, pop in for a traditional Swedish ‘fika’ break for coffee and a sweet treat, or find an affordable meal for the kids right on the high street.”

2024 RTIH Innovation Awards

Ikea is among the finalists at the 2024 RTIH Innovation Awards.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Ikea knows that consumer habits are changing, and so it wants to embrace new technologies and expand its Click and Collect options to make shopping at the retailer more accessible, affordable and sustainable to the many and bring it closer to the customer than ever before.

Ikea UK has partnered with Tesco UK and taken part in a global test and trial project for pick-up lockers.

The lockers have been specially designed to meet the specific needs of customers and can easily accommodate everything from single home furnishing accessories to even the largest furniture orders.

Key 2024 RTIH Innovation Awards dates:

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.