Moving fast: Steve Madden online store goes live with Amazon Buy with Prime direct-to-consumer offering

Amazon reports that Buy with Prime, a direct-to-customer (DTC) offering, is now available on SteveMadden.com.

“We've always believed in moving fast, and there's no better partner than Amazon for that. Plus, stepping over their boxes every day on my way to the kitchen made it clear that it was time to team up and make it official,” says Steve Madden, Founder, Creative & Design Chief.

Prime members looking to purchase an item using Buy with Prime on the Steve Madden online store can click on the “Buy with Prime” button on a product’s page. Those using the offering for the first time will log in and verify their Amazon account information.

If a Prime member has already used Buy with Prime, the customer will move to the brand’s checkout page, which will be automatically populated with their preferred delivery address and default payment method from their Amazon account.

Once the purchase is made, Amazon handles the order delivery. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email or in their Amazon account.

"Imagine if every shoe aficionado was able to use Prime fast, free delivery while ordering the season's latest treads from their favourite brand," says Peter Larsen, Vice President of Buy with Prime and Amazon Multi-Channel Fulfilment.

"That's what we're introducing with Buy with Prime launching on SteveMadden.com, Prime members can now use the shopping benefits they know and love to get the latest Steve Madden styles quick and easy.”

2024 RTIH INNOVATION AWARDS

Online retail was a key focus area for the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last week’s gathering.