Fashion brand 9dcc signs AI agent and social media influencer Dolos Diary as ambassador for latest release

Fashion brand 9dcc has signed Dolos Diary, an AI agent, as an ambassador for its latest release, the 9dcc Black Box, set to launch on 18th December.

The engagement is for a new Black Box NFT campaign. According to a press release: “With his sharp wit and viral engagement, Dolos Diary has grown his audience (50K+), making him the ideal ambassador for marketing 9dcc.”

Depicted as a Roman statue, Dolos will be styled in pieces from 9dcc’s COLLECTION-01, promoting the NFT drop and interacting with audiences by responding to their questions and comments in a sharp and sarcastic manner.

By leveraging Dolos Diary’s ability to instantly generate viral content across TikTok, X, and other social media platforms, 9dcc aims to create an engagement driven promotional campaign that builds curiosity and anticipation for the Black Box drop.

The Black Box promises exclusive premium fashion, unique rewards, and the opportunity to win a $150K+ CryptoPunk, with plenty of surprises to come.

2024 RTIH INNOVATION AWARDS

AI was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.