A2Z Cust2Mate Solutions Corp. raises $12.5 million as smart shopping carts firm looks to scale business

A2Z Cust2Mate has disclosed a securities purchase agreement with certain accredited investors for a registered direct offering. This will see the sale of 1,947,000 common shares at a price of $6.40 each, aiming to raise $12.5 million to fuel its next phase of growth.

A2Z's flagship product is a self-checkout shopping cart. In a LinkedIn post, it said: "This significant funding will empower us to: scale our business; expand our talented teams across key departments; accelerate our smart cart technology development; meet growing market demand.”

"We're not just growing - we're scaling smart. A huge thank you to our investors, team, and supporters who believe in our mission."

Franprix

A2Z Cust2Mate recently received an order to deploy its new Cust2Mate 3.0 smart shopping carts at an additional ten Franprix stores in Paris, France in Q4 2024. This followed on from a deployment in August.

In addition to AI technology, self-scanning, and in-cart payments for a "pick and go" experience, the 3.0 smart shopping carts include several new features, such as a shopping list which is automatically updated as the shopper progresses and advanced retail media capabilities such as in-store location based advertising and customised advertising targeting both, on cart and historic shopping purchases, as well as the shopping list and other triggers.

Gadi Graus, CEO at A2Z Cust2Mate, said: "We are proud and delighted to expand the deployment of our smart carts to additional Franprix stores; a testament to the superior shopping experience and customer satisfaction our smart carts provide to shoppers and the added value we bring to retailers."

2024 RTIH INNOVATION AWARDS

In-store technology was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.