JCB and The Bicester Collection expand luxury shopping payments partnership aimed at Asian travellers
Payments firm JCB International Co and Value Retail, creator and operator of The Bicester Collection, have announced the expansion of their partnership for another two years, following an initial three-year tie up.
This offering will be available in eight luxury shopping destinations across Europe.
In line with JCB’s commitment to expand card acceptance across Europe, the partnership started in April 2019.
Beginning with JCB card acceptance at boutiques in Bicester Village (London) and La Vallée Village (Paris), this has extended to additional Villages across Europe.
Over the past two years, this collaboration has resulted in a 51% YoY growth in spending by JCB cardmembers at The Bicester Collection (as of June 2023).
Card acceptance has also expanded to an additional shopping destination, Maasmechelen Village (Brussels).
In addition to increased acceptance opportunities for cardmembers, the collaboration will offer more special promotions and savings for cardmembers.
Bicester brand partners stand to gain from increased spending by cardmembers from the Asia-Pacific region into Europe, notably from top spending countries and territories such as Japan, Taiwan, Indonesia, Philippines and South Korea.
Also, emerging countries and territories such as India, Vietnam, Laos, and Bahrain present a promising avenue for brands to explore new revenue streams, those involved claim.
Ray Shinzawa, Managing Director, JCB International (Europe), says: “Our partnership with The Bicester Collection has been a great success over the past three years and we are thrilled to extend it for another two years.”
“This expansion allows us to continue to offer our valuable cardmembers exclusive benefits and increased spending opportunities at luxury shopping destinations across Europe.”
Graham Stanford, Director of Partnerships, B2B, The Bicester Collection, says: “We are delighted to support our brand partners further through the expansion of our partnership with JCB and its 156 million cardmembers.”
“At The Bicester Collection we are committed to providing magical experiences for our guests, numbering 46 million in 2023 and whom we welcome from all corners of the world.”
“As international travel grows, we look forward to serving more JCB cardmembers and to creating ever more memorable experiences for them on their travels in Europe.”
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