‘Composable and headless sites’: Bestway Europe launches Italy and France on BigCommerce platform

Bestway Europe, a producer of sporting and leisure products, has launched Bestway Italy and France on BigCommerce’s e-commerce platform.

"Our mission is to establish ourselves as a frontrunner in the digital landscape, providing unparalleled customer service to our loyal shoppers in Italy, France and across Europe,” says Simone Zesi, CEO at Bestway Europe.

“We recognise the significance of digital transformation in reshaping industries, and our unwavering commitment to digital innovation enables us to deliver exceptional value, meet evolving customer needs and solidify our position as a leader in the market.”

“Embracing this transformation is not only crucial to our success, but also essential in staying ahead of the competition and ensuring our customers receive the best possible solutions."

Security, performance and scalability limitations with Bestway’s existing monolithic e-commerce system resulted in a high total cost of ownership, compelling the company to seek a more flexible, modular solution that could grow with the company.

Bestway turned to BigCommerce agency partner Adiacent to design a composable, headless site with robust enterprise components that unlocked possibilities that would have otherwise been complex and resource intensive to implement.

“When building a complex project like Bestway Europe’s market sites, it is of utmost importance to maintain transparency, choose the right technology stack that grants openness and flexibility, adopt solutions to workflows and ultimately embrace change,” says Tomasso Galmacci, Digital Commerce Consultant at Adiacent.

“No digital commerce project is the same, and working with BigCommerce whose strong domain expertise and valuable technology partners were absolutely instrumental to the project's success.”

By adopting a composable commerce approach, Bestway says that it is able to swiftly and seamlessly adapt to dynamic market conditions and evolving customer demands.

Modular building blocks following the MACH principle helps it implement a robust cross-border strategy to cater to the unique requirements of diverse markets and regions.

“The BigCommerce project is instrumental in propelling Bestway's e-commerce capabilities to an advanced level, encompassing both the front-end and back-end functionalities,” says Enrico Ticozzi, E-commerce, IT & Legal Director at Bestway Europe.

“As we anticipate the technologies and possibilities that lie ahead in the coming years, it is imperative to have flexible tools that facilitate seamless integration of new features, without the need for frequent project overhauls.”

“By adopting such agile tools, we ensure continuous updates and uphold a user experience that remains in sync with the ever-evolving market landscape and future developments.”

“B2C and B2B e-commerce is growing rapidly in Italy, and mid-to large retail brands are capitalising on headless composable commerce to future-proof their e-commerce operations and fuel innovation and success,” says Mark Howes, Vice President of Southern Europe at BigCommerce.

“Bestway is an excellent example, and together with our trusted partner Adiacent, we look forward to helping it enter new markets and accelerate growth.”