Gémo rolls out Manhattan Active Warehouse Management in digital transformation push

Gémo, a French footwear and clothing retailer, reports that it has chosen Manhattan Active Warehouse Management (WM) to support its digital transformation journey in response to increased consumer demand for omnichannel and sustainable shopping.

The move will see the solution deployed in Gémo’s three logistics centres.

Jean-Louis Borde, Logistics Director at Gémo, comments: "In the retail sector in particular, you need to be able to react to consumer trends fast.”

“In order to support the long-term growth of our business, we recognised the need to make our warehouse operations more agile and responsive to the omnichannel approach adopted by many of our customers."

"With Manhattan, we have made a long-term investment to support our vision of the future. Being a cloud native solution, Manhattan Active WM receives updates every 90 days, transparently and without any interruption, meaning we always have access to the latest innovations.”

“Trends such as clothing rental and the circular economy are booming in France, and we are confident that with Manhattan Active WM, we have a solution that will enable us to continuously adapt our logistics operations to meet the changing demands of our customers.”

Sébastien Lefébure, Vice President, Continental Europe, at Manhattan Associates, says: "We have been supporting the ERAM Group, which is made up of nine affordable fashion brands, including Gémo, in its logistical and omnichannel transformation since 2013.”

“With Manhattan Active WM, Gémo has a solution with the agility and flexibility of cloud native, microservices IT architecture, capable of meeting the challenges of tomorrow’s customer expectations.”