Australian Football League fans experience Zippin checkout-free tech at new Melbourne Cricket Ground stores
The new Australian Football League (AFL) season is underway, with the Melbourne Cricket Ground hosting four games and a combined 280,000 fans across 14th-17th March.
New to the venue this season are two Delaware North operated MCG Express outlets, in collaboration with checkout-free technology specialist Zippin.
Extremely proud to partner with @DelawareNorth and @MCC_members to bring our checkout-free innovation to such an iconic sports venue! Two MCG Express stores are ready to serve fans faster than ever before. #retailtech #sportstech #cricketclubhttps://t.co/CNrR9HHxVw
— Zippin (@GetZippin) March 19, 2024
Messi in Miami
In February, American soccer club Inter Miami CF (you know, the one that Lionel Messi plays for) opened Zippin powered checkout-free stores at Chase Stadium, its home ground.
These went live ahead of the new MLS season.
“We’ve been working tirelessly during our short offseason to introduce technology to decrease wait times and expand the variety of our exceptional food offerings with the goal of elevating and providing a memorable match day experience to our fans at Chase Stadium,” said Laurence McMillon, Director of Food & Beverage.
Four Zippin powered checkout-free stores have been launched. These are the first outdoor checkout-free stores ever deployed in existing structures and tents.
Shoppers enter with a valid payment method (credit card or mobile wallet) and pick the items they want.
Upon leaving, they are automatically charged for the items they take (if they picked something up and put it back, they aren’t charged for it if they don’t leave with it). Shopping typically takes just 30 seconds or less.
Inter Miami has also introduced In-Seat Service for Field Level Seats, SW Corner Theater Boxes, and Field Side Suites, facilitated by Listo & Kallpod Mobile Ordering, enabling orders to be placed by fans from the comfort of their seats before halftime. Self-Service Concession Ordering Kiosks are powered by Inter Miami's Office Point of Sale partner, CHEQ.
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