Kingfisher launches new Mirakl powered home improvement marketplace at Castorama France

Kingfisher has announced the launch of a home improvement e-commerce marketplace at Castorama France.

The launch follows marketplaces at B&Q in the UK, Brico Dépôt in Spain and Portugal and its Koçtaş joint venture in Turkey.

Castorama France will introduce over 500,000 new products from verified third-party merchants onto its e-commerce channels. This represents a sevenfold increase in the product choice available for the banner’s customers, complementing the c.70,000 products already available directly from Castorama.

Merchants will benefit from a presence on its website, which attracts between 10 and 15 million visitors per month. They will also be able to access retail media solutions offered by Kingfisher.

The marketplace leverages a scalable Kingfisher technology platform built in conjunction with partners at Mirakl. Kingfisher is preparing to launch a further marketplace harnessing this technology at its Castorama Poland banner later this year.

Marc Vicente, Group Digital Director at Kingfisher, says: “The launch of Castorama France’s marketplace is a very exciting milestone in our e-commerce strategy.”

“We know that choice is vital for customers in e-commerce, particularly in home improvement, and our marketplaces are enabling us to deliver a vastly expanded product offering, at pace.

“The launch is a great example of our Powered by Kingfisher strategy in action. With the support of the Group’s marketplace technology and expertise, Castorama France has been able to build a compelling offer, tailored for the needs of its customers.”