eBay taps Certilogo digital ID technology to give brands a new way to encourage circularity of products

eBay has announced a new ‘resell on eBay’ feature that enables users to list their clothing on the platform in a couple of clicks of a button.

Developed as part of eBay’s commitment to creating easier ways for brands and buyers to participate in the circular fashion economy, this will be built into Certilogo’s (acquired by eBay in 2023) Secure by Design digital ID, accessible by scanning a connected product’s smart label.  

Italian outerwear and lifestyle brand Save The Duck will be the first brand to pilot the new feature, with its connected garments featuring the new resell button rolling out from May.

eBay plans to expand the service to other brands using the Certilogo Digital ID in the near future, with the goal of making it a default function of its Secure by Design technology. 

“eBay is focused on delivering solutions to brands while curating an elevated marketplace for buyers and sellers,” says Charis Marquez, Global GM of Fashion at eBay.

“Reducing friction and removing barriers to brands and consumers engaging in recommerce is crucial to fostering a pre-loved fashion marketplace. Our new resell feature helps brands keep their product out of landfill, while giving consumers an incredibly easy way to give their item a second life.”  

When a user scans the QR code on their product’s smart  label, a “resell on eBay” button is displayed in the digital brand experience. 

“This new ‘resell on eBay’ feature was a natural next step for Certilogo’s innovation and product evolution,” says Michele Casucci, CEO and Founder at Certilogo.

“With 540 million products already connected by our secure digital IDs, our mission is to empower brands by helping them create an experience that blends the physical with the digital world.”

“Being able to securely resell your products with ease only makes the circular shopping experience more accessible for everyone.”

“Finding solutions that help our customers make more circular choices – and keep our product out of landfill – is of the utmost importance to us,” says Nicolas Bargi, Save The Duck CEO and Founder.

“To be the first brand to use this new eBay and Certilogo technology reinforces our commitment to ensuring maximum transparency to our community.”